Only because you heard about how Sam had not contributed well towards their relationship, you thought that 'I knew it all along.' But, if you were not aware of Sam's role in their relationship or, most importantly, if Elisha had portrayed Sam having a good personality, you would never have thought, 'I knew it all', instead you might think, 'what possibly could have gone wrong' or 'whether Elisha too is responsible for the consequences.' Think about the example of Elisha and Sam. The key here is not to let your target customers experience the hindsight bias if they happen to experience that they are not completely satisfied with your brand as they expected. Hindsight bias and Conversion Rate Optimization (CRO) But, the hindsight bias should be avoided taking place in the minds of your customers about your brand in a case of a failure. Hindsight bias and Conversion Rate Optimization (CRO)Ĭreate a very good first impression in an authentic wayĪre you aware that these cognitive biases can be used to influence our decisions by a third party? The cognitive biases in psychology are used by marketers to influence their customers' behavior and decisions to their favor for Conversion Rate Optimization (CRO). As a result of this bias, finally you overestimate your knack to have predicted this result about Elisha, only once their relationship is over. To say the least, once the unforeseeable breakup, suddenly becomes foreseeable to you after it really took place. Having looked back at the incidents, you get this feeling, ‘I knew it’ and as a result, you are not surprised by the bad news from Elisha. At the very moment, you tell yourself, ‘Oh, I knew it all along.’ You recall all the signs of their unhappy relationship, the canceled plans, the anniversary which was forgotten, and so forth. Suddenly, you are worried and you think whether everything is okay between Elisha and Sam! Elisha spits it out that Sam needs a break from her. One evening, you get this call from your friend and she is sobbing.
Think of this hypothetical: Your friend, Elisha, and his boyfriend, Sam seemed to have a somewhat good relationship. Therefore, this bias is called the ‘knew-it-all-along’ bias. The hindsight bias is a tendency in human psychology to look back at the events which were unpredictable in reality when they really occurred and think such events were easily predictable.
0 kommentar(er)
